If you've noticed a decline in your text message response rates over the past year, there's a good chance your messages aren't being delivered. The culprit? 10-DLC registration — or rather, the lack of it.
What is 10-DLC?
10-DLC stands for 10-Digit Long Code. It's a system implemented by major carriers (AT&T, T-Mobile, Verizon) that requires businesses to register their brand and messaging campaigns before sending commercial text messages from standard phone numbers.
Why It Matters for Real Estate
Real estate professionals send a lot of text messages — to leads, clients, and prospects. Without 10-DLC registration, carriers flag your messages as potential spam. The result? Delivery rates as low as 20-30%, which means 70-80% of your messages never reach the intended recipient.
The Registration Process
10-DLC registration involves two steps: brand registration and campaign registration. Brand registration verifies your business identity. Campaign registration describes the type of messages you'll be sending and who you'll be sending them to. The process typically takes 1-3 weeks.
How SimpliLeads Helps
We handle the entire 10-DLC registration process for our clients. From brand verification to campaign approval to ongoing compliance monitoring, we ensure your messages are properly registered and optimally configured for maximum deliverability. Our clients see delivery rates of 97%+ after registration.
Ready to put these strategies to work?
Let SimpliLeads handle your lead generation so you can focus on closing.