How a Keller Williams Team Generated 156 Leads in 90 Days

When Sarah Mitchell took over as team lead at Keller Williams Austin, she inherited a team that was burning out on cold calling. Despite spending 4+ hours per day on the phones, the team was averaging fewer than 2 qualified leads per week.

The first step was building targeted lists. Our skip tracing team identified 12,000 homeowners in pre-foreclosure, with expired listings, or in high-equity situations across Travis and Williamson counties. We verified phone numbers with a 94% accuracy rate.

Next, we deployed our trained calling team. Three dedicated agents worked Sarah's lists using scripts we developed together — focused on empathy, problem-solving, and qualifying motivation level. All calls were recorded for quality assurance.

Within the first 30 days, we generated 47 qualified leads and set 12 appointments. By day 60, those numbers climbed to 98 leads and 28 appointments. At the 90-day mark, Sarah's team had 156 total leads, 43 booked appointments, and had already closed 8 deals worth $127,000 in gross commission.

The team's morale transformed. Agents were spending their time on dollar-productive activities instead of getting rejected on cold calls. Sarah has since expanded her team to 8 agents, all supported by SimpliLeads' lead generation system.