SMS Marketing + 10-DLC Compliance San Diego, CA

Real Estate Investor Closes 12 Deals Using SMS Marketing

Managing Partner, Pacific Coast Properties — San Diego, CA

45,000

Messages Sent

8.3%

Response Rate

Qualified Leads

Deals Closed

$186,000

Assignment Fees

$312

Cost Per Deal

The Challenge

Robert's wholesale operation was relying on direct mail, which was expensive and had a response rate below 0.5%. He needed a faster, more cost-effective way to reach motivated sellers in the competitive San Diego market. Previous attempts at text marketing resulted in messages being filtered by carriers.

Our Solution

SimpliLeads first handled Robert's 10-DLC registration to ensure full carrier compliance. We then launched targeted SMS campaigns to absentee owners, pre-foreclosure lists, and high-equity homeowners. Campaigns used personalized merge fields and automated follow-up sequences over 21 days.

The Full Story

Robert Kim had been wholesaling properties in San Diego for three years, primarily using direct mail as his lead generation channel. While he was closing deals, the cost per acquisition was $2,400 and climbing. Response times were slow — often 2-3 weeks before a mailer generated a call.

Robert had tried text marketing before, but without proper 10-DLC registration, most of his messages were being filtered or blocked by carriers. His delivery rate was below 40%, making the campaigns ineffective.

SimpliLeads started by handling Robert's complete 10-DLC registration — brand verification, campaign registration, and carrier approval. This process took 2 weeks but was essential for deliverability. Once approved, Robert's message delivery rate jumped to 97%.

We launched three concurrent SMS campaigns targeting different seller demographics: absentee owners (out-of-state), pre-foreclosure homeowners, and long-term owners with high equity. Each campaign used different messaging angles and included 5-touch follow-up sequences over 21 days.

Over the first 6 months, we sent 45,000 messages with an 8.3% response rate — dramatically higher than the 0.5% from direct mail. Robert's team qualified 89 leads and closed 12 wholesale deals, generating $186,000 in assignment fees. The total cost of the SMS campaigns was $3,744, translating to just $312 per closed deal.

“The ROI on SMS marketing with SimpliLeads is insane. $312 per deal compared to $2,400 per deal with direct mail. And the leads come in within hours, not weeks.”

— Robert Kim, Managing Partner, Pacific Coast Properties — San Diego, CA

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