RE/MAX Team Scales to $4.2M in Volume with Full-Service Lead Gen

David Rodriguez had built a solid team at RE/MAX Elite in Phoenix, but growth had stalled. The team was producing $1.8M in annual volume, almost entirely from referrals and open houses. When referrals slowed down, so did business — and David had no way to control the flow of new opportunities.

After a discovery call with SimpliLeads, David opted for our full-service package. We started with skip tracing to build comprehensive lists of expired listings, FSBOs, absentee owners, and pre-foreclosure homeowners across Maricopa County — a total of 28,000 records.

We deployed a two-channel approach: cold calling for expired listings and FSBOs (where urgency was highest), and SMS marketing for absentee owners and pre-foreclosures (where volume mattered most). Both channels were active simultaneously, creating a steady stream of leads from day one.

Within the first quarter, David's team was averaging 38 new leads per month. By month six, that number had climbed to 52 per month as we refined targeting and messaging. The quality was consistent — about 60% of leads were legitimate opportunities worth pursuing.

Over 12 months, the results were transformative. The team took 31 new listings (up from 9 the previous year) and closed 14 buyer-side deals from SimpliLeads leads. Total closed volume hit $4.2M — a 133% increase. David used the additional revenue to hire 3 more agents, doubling his team size. Each new agent was immediately productive thanks to the steady lead flow.